Small Business Ent. Advertising Campaign
King of Donair opened their first restaurants in Alberta and wanted to let people know that they no longer have to travel for an authentic Halifax donair. Based on the insight that airline seat sale ads get some of the highest engagement, we started an airline called DonAir. Our targeted ads promised people they could Experience Halifax for $7. Although the ads said donair right on them, the art direction was enough to make people see the word differently and immediately click through.
Winner: Wunder Creative Director: Stephen Flynn Director of Innovation: Mike Postma Client: King of Donair
Winning Website: player.vimeo.com/video/303434138