Typefaces of the Fallen

Young Blood Entire Advertising Program

2018

GREY Canada

The Typeface of the Fallen is a custom-crafted typeface created by using the faces of Canadians who have died from work-related accidents. Individual letters memorialized a deceased Canadian worker.

Company: GREY Canada
Young Blood: Oskars Trinitis, Cory Hanson
Chief Creative Officer: Helen Pak
Executive Creative Director: Joel Arbez, James Ansley
Associate Creative Director: Ryan McNeill, Ryan Lawrence
Design Director: Genevieve Beharry
Copywriter: Cory Hansen
Art Director: Oskars Trinitis
VP, Director of Planning: Ian Westworth
Planner: Adam Brain
Client Service Director: Nicole Lupke
Account Director: Leslie Cooper, Lindsay Mertiri
Account Executive: Lindsay Proudfoot
Producer: Terri Vegso, Adam Park, Sam Leirsch, Haley Stefan
Photographer: Kristof Arasim
Typographer: Patrick Griffin