Doritos Dinamita

Branded or Sponsored Content - Single

2019

BBDO Toronto
t: 416-972-1505
e: info@bbdo.ca
w: bbdo.ca

To showcase the unique rolled shape of Doritos Dinamita in a way that was unmistakably Doritos, we constructed a full-sized pan flute made entirely out of Doritos Dinamita chips. But that wasn’t enough; we needed to find a song that would match the bold intensity of the chip. We found our perfect pairing in Snow’s ‘Informer’ – an iconic Canadian hit from the ‘90s that had recently found its way back to the top of the charts.

Winner: BBDO Toronto
Chief Creative Officer: Todd Mackie, Denise Rossetto
VP Associate Creative Director : Derek Blais
Art Director: Brendan McMullen
Copywriter: Jacob Pacey
Planner: Tom Kenny, Courtney Dionne, Jennifer Weston
VP Group Account Director: Jennifer Christen
Group Account Director : Melanie Ball, Sonia Ruckermann
Account Director: Connon Ofield
Account Supervisor: Anton Savytski
Account Coordinator: Jessie Durand
Media Agency: OMD Canada
Media Manager: Tekayah Edwards
Production Company: Flare BBDO
Executive Producer: Dave Lembke
Director: Paul Fler
Director of Photography: Michael LeBlanc
Editor: Sammy Ray Welch
Audio House: TA2
Audio Producer: Christine Leslie, Autoerotique