Branded or Sponsored Content - Single
Winner: BBDO Toronto Chief Creative Officer: Todd Mackie, Denise Rossetto VP Associate Creative Director : Derek Blais Art Director: Brendan McMullen Copywriter: Jacob Pacey Planner: Tom Kenny, Courtney Dionne, Jennifer Weston VP Group Account Director: Jennifer Christen Group Account Director : Melanie Ball, Sonia Ruckermann Account Director: Connon Ofield Account Supervisor: Anton Savytski Account Coordinator: Jessie Durand Media Agency: OMD Canada Media Manager: Tekayah Edwards Production Company: Flare BBDO Executive Producer: Dave Lembke Director: Paul Fler Director of Photography: Michael LeBlanc Editor: Sammy Ray Welch Audio House: TA2 Audio Producer: Christine Leslie, Autoerotique
To showcase the unique rolled shape of Doritos Dinamita in a way that was unmistakably Doritos, we constructed a full-sized pan flute made entirely out of Doritos Dinamita chips. But that wasn’t enough; we needed to find a song that would match the bold intensity of the chip. We found our perfect pairing in Snow’s ‘Informer’ – an iconic Canadian hit from the ‘90s that had recently found its way back to the top of the charts.