Dove Men+Care – Take The Time

Advertising Other - Series

2019

Ogilvy Canada
t: 647-217-2811
e: brian.murray@ogilvy.com

Canadians fathers can share up to 18 months of parental leave with their partner. Yet only 12% of fathers in English Canada use any of their benefit at all. Some people cannot afford to take leave. But for many others, the barrier is social stigma. On March 17th, new legislation took effect that provided an additional 5 weeks of use-it-or-lose it paternity leave in Canada. The same day, we launched our Dove Men Care campaign to dispel the stigma and encourage men to #TakeTheTime.

Winner: Ogilvy Canada
Chief Creative Officer: Brian Murray
Art Director: Samiir Mussa
Copywriter: Max Oss Rech, David Weaver
Broadcast Producer: Sharon Nelson-Bailey
Print Pro Producer: David Scanlon
Account Lead: Av Groll
Account Supervisor: Beth Blatch
Account Executive: Kemal Sehoglu
Strategic Planning Director: Michelle Lee
Planner: Robyn Hutman
Production House: Spy Films
Director: Tamir Moscovici
Producer: Matt Wiele
DOP: Tamir Moscovici
Editing House: Outsider Editorial
Editor: Chris Murphy
Assistant Editor: Calum Moore
Audio: Toast and Jam
Client: Unilever
Senior Marketing Director: Daniel Alter
Unilever, Dove Marketing Manager: Leslie Golts
Unilever, Dove Men+Care, Brand Manager: Kristen Denega
Unilever, Dove Men+Care, Assistant Brand Manager: Courtney Dodds
Media Agency: Mindshare Canada
Account Director, Client Strategy : Kristine Moshonas
Account Director, Influencer: Sara Rezaee
Senior Account Executive, Earned Media: Max Mosher
Account Director, Crisis and Risk: Sarah Attia
Senior Manager, Insights and Analytics: Richelle Batuigas
PR Agency: Edelman Canada
Media Planning: Nevena Petkovic
Social: Nataliia Lapun, Amy Turkovich
Digital Trading: Michael Hufana
Strategy Director: Michael Marcy
DOP, Dove : Evan Ciniello