Dove Men+Care – Take The Time

Advertising Other - Series


Ogilvy Canada
t: 647-217-2811

Winner: Ogilvy Canada Chief Creative Officer: Brian Murray Art Director: Samiir Mussa Copywriter: Max Oss Rech, David Weaver Broadcast Producer: Sharon Nelson-Bailey Print Pro Producer: David Scanlon Account Lead: Av Groll Account Supervisor: Beth Blatch Account Executive: Kemal Sehoglu Strategic Planning Director: Michelle Lee Planner: Robyn Hutman Production House: Spy Films Director: Tamir Moscovici Producer: Matt Wiele DOP: Tamir Moscovici Editing House: Outsider Editorial Editor: Chris Murphy Assistant Editor: Calum Moore Audio: Toast and Jam Client: Unilever Senior Marketing Director: Daniel Alter Unilever, Dove Marketing Manager: Leslie Golts Unilever, Dove Men+Care, Brand Manager: Kristen Denega Unilever, Dove Men+Care, Assistant Brand Manager: Courtney Dodds Media Agency: Mindshare Canada Account Director, Client Strategy : Kristine Moshonas Account Director, Influencer: Sara Rezaee Senior Account Executive, Earned Media: Max Mosher Account Director, Crisis and Risk: Sarah Attia Senior Manager, Insights and Analytics: Richelle Batuigas PR Agency: Edelman Canada Media Planning: Nevena Petkovic Social: Nataliia Lapun, Amy Turkovich Digital Trading: Michael Hufana Strategy Director: Michael Marcy DOP, Dove : Evan Ciniello

Canadians fathers can share up to 18 months of parental leave with their partner. Yet only 12% of fathers in English Canada use any of their benefit at all. Some people cannot afford to take leave. But for many others, the barrier is social stigma. On March 17th, new legislation took effect that provided an additional 5 weeks of use-it-or-lose it paternity leave in Canada. The same day, we launched our Dove Men Care campaign to dispel the stigma and encourage men to #TakeTheTime.