Drunk Radio

Pro Bono - Series


w: rethinkcanada.com

Winner: Rethink Creative Director: Morgan Tierney, Rob Tarry Art Director: Andrew Ablas Writer: Rob Tarry, Ella Dalling Broadcast Producer (in house): DW Amplification Strategist: Aliz Tenant Audio House: Wave Productions Engineer: Craig Zarazun Production Company: R+D Productions Director: Rob Tarry, Andrew Albas, Eric Arnold Editor: Megan Bodaly Director of Photography: Eric Arnold Line Producer: DW Post-Production House: R+D Post On-line: R+D Post Grading: R+D Post

During the lead-up to Canada Day long weekend we created a series of radio PSAs for Arrive Alive. The twist? All of the voice actors were drunk.We recorded a behind-the-scenes video showing three actors consuming alcohol before and during the recording session. Once they were over the legal limit, they flawlessly recited scripts that included challenging tongue-twisters. Providing a sobering reminder that even though someone might sound fine, that doesn’t mean they’re okay to drive.