Focus

30 Seconds or Less - Single

2018

Rethink
w: rethinkcanada.com

Company: Rethink Client: Berlitz Canada Creative Director: Nicolas Quintal, Ian Grais, Chris Staples Art Director: Maxime Sauté Writer: Xavier Blais Broadcast Producer: Marie-Noëlle Rosso Strategist: Pascal Routhier Account Director: Alex Lefebvre

To promote Berlitz (a language school) the spot presents a francophone who tries to speak english, making seemingly ordinary pronunciation mistakes that end up being ridiculously embarrassing because of sexual innuendos.