Break Bread Smash Stigma - Documentary

Branded or Sponsored Content - Single

2018

Bensimon Byrne / Narrative / OneMethod

Even in a country as progressive as Canada, 50% of Canadians wouldn’t eat a meal prepared by someone with HIV. To smash HIV stigma, we opened the world’s first HIV-positive eatery and named it “June’s” after Casey House founder, June Callwood. We attracted the attention an Oscar-nominated director, Hubert Davis, to create a documentary about the June’s experience. It premiered in cinema, and was later picked up by HBO, giving June’s an even wider audience.

Company: Bensimon Byrne / Narrative / OneMethod
Executive Creative Director: Joseph Bonnici, Dan Strasser
Creative Director: Laura Serra (Narrative), Meredith Klapowich (Narrative)
Production House: Untitled Films
Director: Hubert Davis
Associate Creative Director: David Mueller, Gints Bruveris
Agency Producer: Michelle Pilling
Executive Producer: Tom Evelyn
Post-Production Company: Rooster Post
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin
Post-Production: Fort York VFX, Alter Ego
Flame Artist: James McLaren
Colour Artist: Eric Whipp
Audio House: Berkeley
Audio Director: Jared Kuemper
Music: Sizzer Amsterdam

Winning Entry: vimeo.com/user26840815/review/274956245/cfded16398