Endangered Species

Pro Bono - Series

2019

lg2

As part of the lead-up to Earth Day, on April 22, Earth Day France wanted to create a provocative and emotional campaign. While most organizations with similar goals focus their attention on endangered animals, Earth Day France surprised everyone by highlighting a species that is often overlooked yet also in danger: humans.

Winner: lg2
Client: Jour de la Terre
Vice-President, Creation: François Sauvé
Creative Director: Guillaume Bergeron, Marc Guilbault
Copywriter: Guillaume Ferron
Art Director: Mario Pesant
Client Services: Mathilde Fresne, Melody Ouellette, Marie-Christine Cayer
Production: Isabelle Thouin, Mélanie Bruneau
Photographer: Simon Duhamel
Production (Photo): Consulat
Compositing and Retouching: Visual Box