Escape Abuse

Website/Microsite - Single


UNION, Toronto, ON
t: 416-598-4944

Ad Agency: UNION Chief Creative Officer: Lance Martin Creative Director & Art Director: Adam Thur Creative Director & Copywriter: Rica Eckersley Art Director: Adrian Stiegler VP, Integrated Production: Jennifer Dark Junior Integrated Producer: Carolyn Mitchell Photographer: Jonathan Lajoie Studio Manager: William Leung Director, Digital Production: Jan Kanhai Front End Developer: Scott Duncan President: Catherine Marcolin Group Account Director: Kristine Lafreniere Account Manager: Bianca LaPenna Strategist: Jocelynn Rennie VP, Group Media Director: Cherie Raymond Associate Media Director: Samantha Marion

Winning Website:

During this pandemic, women have been trapped at home with their abusers, with nowhere to turn to for help. We had to find a way to reach them, and only them. At first glance, The Way to Live looks like a regular lifestyle site. But when a woman holds down the ESCAPE key, it turns into ‘The Way to Leave’, a resource that helps women leave their abusers safely.