Escape Abuse

Website/Microsite - Single

2020

UNION, Toronto, ON
t: 416-598-4944
e: info@unioncreative.com
w: unioncreative.com

During this pandemic, women have been trapped at home with their abusers, with nowhere to turn to for help. We had to find a way to reach them, and only them. At first glance, The Way to Live looks like a regular lifestyle site. But when a woman holds down the ESCAPE key, it turns into ‘The Way to Leave’, a resource that helps women leave their abusers safely.

Ad Agency: UNION
Chief Creative Officer: Lance Martin
Creative Director & Art Director: Adam Thur
Creative Director & Copywriter: Rica Eckersley
Art Director: Adrian Stiegler
VP, Integrated Production: Jennifer Dark
Junior Integrated Producer: Carolyn Mitchell
Photographer: Jonathan Lajoie
Studio Manager: William Leung
Director, Digital Production: Jan Kanhai
Front End Developer: Scott Duncan
President: Catherine Marcolin
Group Account Director: Kristine Lafreniere
Account Manager: Bianca LaPenna
Strategist: Jocelynn Rennie
VP, Group Media Director: Cherie Raymond
Associate Media Director: Samantha Marion

Winning Website: boltsandgears.com/appliedarts/intervalhouse