Fan Bods

Mobile/Tablet - Single

2019

FCB Canada
w: fcbtoronto.com

Fountain Tire sponsored the Oilers. But they were getting outspent 60:1. To standout, they donated their bodies to the fans. Introducing Fan Bods – the first-ever typeface made of real employees. Using an app, fans could send cheers to the Oilers with the Fan Bods font in social media. What started as a local platform spread to the entire NHL.

Winner: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts
Group Creative Director: Matt Antonello, Noel Fenn
Senior Copywriter : Derek Silveira
Senior Art Director : Elma Karabegovic
Producer: Jana Desjardins, Katie Methot, Bobbi Dedman, Maggie Blouin Pearl
Group Account Director : John Pace
Account Executive: Chris Flynn
Project Manager: Adrian Bailon, Maia Spetter, Gillian Morrison
Art Director: Cody Sabatine
Chief Strategy Officer : Shelly Brown
Planning Director : Eryn LeMesurier
VP, Managing Director : Chris Perron
Editor: Jon Garofalo, Brian Noon, Sebastian Boros
Production Company: Nimble Content, Fuel
Director: Brett Blackwell, Tom Eymundson
Executive Producer: Michael Corbiere
Line Producer: Cale McArthur
Photographer: Darren Jacknisky
Production House: Alter Ego
Online Editor: Eric Perrella
Colourist: Tricia Hagoriles
Audio House: Pirate Toronto
Sound Designer: Kyle Anderson
Digital Agency : Six
Director of Technology : Madara Ranawake
Front End Developer : Robert Blayney
Retoucher: Marcelle Faucher, Nabil Elsaadi
Print Producer: Bruce Ellis
Studio Designer : Billy Mavrakakis
PR : Covalent Communications
Media Agency: Curu Media