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Fountain Tire sponsored the Oilers. But they were getting outspent 60:1. To standout, they donated their bodies to the fans. Introducing Fan Bods – the first-ever typeface made of real employees. Using an app, fans could send cheers to the Oilers with the Fan Bods font in social media. What started as a local platform spread to the entire NHL.
Winner: FCB Canada Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts Group Creative Director: Matt Antonello, Noel Fenn Senior Copywriter : Derek Silveira Senior Art Director : Elma Karabegovic Producer: Jana Desjardins, Katie Methot, Bobbi Dedman, Maggie Blouin Pearl Group Account Director : John Pace Account Executive: Chris Flynn Project Manager: Adrian Bailon, Maia Spetter, Gillian Morrison Art Director: Cody Sabatine Chief Strategy Officer : Shelly Brown Planning Director : Eryn LeMesurier VP, Managing Director : Chris Perron Editor: Jon Garofalo, Brian Noon, Sebastian Boros Production Company: Nimble Content, Fuel Director: Brett Blackwell, Tom Eymundson Executive Producer: Michael Corbiere Line Producer: Cale McArthur Photographer: Darren Jacknisky Production House: Alter Ego Online Editor: Eric Perrella Colourist: Tricia Hagoriles Audio House: Pirate Toronto Sound Designer: Kyle Anderson Digital Agency : Six Director of Technology : Madara Ranawake Front End Developer : Robert Blayney Retoucher: Marcelle Faucher, Nabil Elsaadi Print Producer: Bruce Ellis Studio Designer : Billy Mavrakakis PR : Covalent Communications Media Agency: Curu Media