Feedback That Feeds Back

Agency/Artist Self-Promotion - Single

2020

UNION, Toronto, ON
t: 416-598-4944
e: info@unioncreative.com
w: unioncreative.com

Ad Agency: UNION Chief Creative Officer: Lance Martin Creative Director: Adam Thur, Rica Eckersley Art Director: Justin Turco Copywriter: Jill Mack VP, Integrated Production: Jennifer Dark Junior Integrated Producer: Carolyn Mitchell Content Creator: Jonathan Lajoie Animator & Editor: Doug Groves President: Catherine Marcolin Group Account Director: Kristine Lafreniere Account Manager: Kenzie Stone

Winning Website: boltsandgears.com/appliedarts/union

For our annual holiday card, we turned something that usually puts us in a grinchy mood into something positive. We created an algorithm that searched our emails for common feedback words and phrases. As the before-the-holidays flood of requests came in, it scanned our inboxes and tallied up client feedback. For every request they made, we made a monetary donation to the Daily Bread Food Bank.