Feel What We Feel
Pro Bono/PSA/Charity Entire Ad Campaign
Grey Canada/TANK Worldwide, Toronto, ON
Ad Agency: Grey Canada/TANK Worldwide Chief Creative Officer: Marty Martinez Executive Creative Director: Mark Mason Copywriter: Krista Raspor, Craig Redmond, Benoît Losier Art Director: Mark Mason, Camilo Monzón Navas Designer: Eve Trudel-Lévesque Chief Executive Officer: Marc Lanouette Chief Marketing Officer: Jill Mastroianni EVP, General Manager: Nicole Lupke Director of Production: Neal Owusu Digital and Technology Strategist: Jean-Philippe Georges Sr. Interactive Art Director: Alexandre Desjardins Director of Social Strategy: Stephanie Granowicz Head of Communications: Vanessa Grillot Producer: Deena Archibald Editor: Biko Franklin Studio Manager: Patty Groff Digital Web Agency: Kffein Chief Executive Officer: David Guillemin Project Manager: Valentin Arvis Creative Technologist: Gabriel Corbel, Guillaume Tomasi Visual Effects Company: Rodeo FX Head of Art Department: Deak Ferrand Head of Department Matte Painting: Frederic St-Arnaud Environment Artist: Sarah Haddab Video Post-Production Compositor: Nicolas Laprise Pellicelli, Caroline Brien VFX Supervisor: Erik Gagnon Video Post-Production Producer: Carolie Legault-Lanouette PR Agency: Hill + Knowlton Strategies Vice President: Patrice Lavoie Sr. Advisor: Maxime Belanger Media Agency: Group M Client: Razom Human Rights Advocate: Kamila Orlova
Winning Website: feelwhatwefeel.com
To raise humanitarian relief for war-torn Ukraine, we drew inspiration from President Zelenskyy's powerful plea to the world to Feel this: What we feel every day. And we forced people to imagine what this would feel like – with QR codes that transport to a web-based experience where one can toggle between a familiar landmark and how it would look after the devastation of war. The omni-channel campaign includes integrated digital, 15s TV, traditional and digital OOH, and a social media crusade.