#FindTheKetchupBoatGuy

Experiential/Digital Engagement - Single

2023

The Kitchen North America, Toronto, ON
w: wearethekitchen.com

Executive Creative Director: Simon Au Creative Director: Daniel Szczepanek Art Director: Arman Sadrzadeh Copywriter: Sean Kinton Senior Producer: Jan Parma Integrated Producer: Nadine Farhat Motion Designer: Branson Schell Graphic Designer: Crystal Huang Sr. Social Strategist: Morgan Myles Social Media Manager: Vanessa Mahon Sr. Performance Analyst: Alex Broome Group Account Director: Annie-Rose Mears Account Supervisor: Marco Cianfagna Account Executive: Prestan Tilley Client: The Kraft Heinz Company

When a sailor named Elvis Francois survived for 24 days at sea on a bottle of ketchup, Heinz knew they had to reward his bravery with a new boat. But, after reaching out to his home nation of Dominica and his rescuers at the Colombian Navy there was just one problem... nobody could find him. After exhausting their leads to find and reward Elvis Francois, Heinz inspired an international search when they sent out an SOS on social media to #FindTheKetchupBoatGuy.