Flight Light

Experiential/Event - Single


w: rethinkcanada.com

Winner: Rethink Client: WestJet Executive Creative Director: Aaron Starkman, Christina Yu Creative Director: Dhaval Bhatt Writer: Geoff Baillie Art Director: Alexandra McGuirk-Penedo Strategist: Sean McDonald, Hannah Newport Account Director: Amanada Dornan Account Manager: Sara Lemmermeyer Product Development Team: Frolic Studio, Amsterdam Producer: Francesca Marchese Director: Duncan Christie Editor: Allison Gordon VFX: Tendril Audio: Grayson Matthews Agency Producer: Kyle Hicks, Sarah Vingoe Casting: Mann Casting Colour: Nice Shoes, Phil Choe

The hardest part of travelling for work is being away from the ones you love. To help make business travel easier on families, WestJet created the Flight Light: a nightlight that uses live flight data to project parents’ flight paths onto their child’s bedroom ceiling.