Flight Light

Digital Advertising Other - Single

2019

Rethink
w: rethinkcanada.com

The hardest part of travelling for work is being away from the ones you love. To help make business travel easier on families, WestJet created the Flight Light: a nightlight that uses live flight data to project parents' flight paths onto their child's bedroom ceiling.

Winner: Rethink
Client: WestJet
Executive Creative Director: Aaron Starkman, Christina Yu
Creative Director: Dhaval Bhatt
Writer: Geoff Baillie
Art Director: Alexandra McGuirk-Penedo
Strategist: Sean McDonald, Hannah Newport
Account Director: Amanda Dornan
Account Manager: Sara Lemmermeyer
Product Development Team: Frolic Studio, Amsterdam
Producer: Francesca Marchese
Director: Duncan Christie
Editor: Allison Gordon
VFX: Tendril
Audio: Grayson Matthews
Agency Producer: Kyle Hicks, Sarah Vingoe
Casting: Mann Casting
Colour: Nice Shoes, Phil Choe