Non-Traditional - Single
Company: Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Associate Creative Director/CW: Rachel Abrams Associate Creative Director/AD: Jake Bundock Agency Producer: Erica Metcalfe Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Brand Director: Michelle Perez SVP, Director of Client Services : Janis Lindenbergs Strategist: Kevin McHugh SVP Strategy: Rosie Gentile Production: The Mill Executive Creative Director: Rama Allen Creative Director: Will Adams Producer: Jason Curtis Creative Technologist/Developer: Mike Manh Executive Producer: Jack Williams, Mike Pullan, Sue Lee Director: Ergin Kuke Director of Photography: Dan Frantz Editing/Online/Transfer Facility: The Mill Chicago Editor: Charlotte Carr Behind the Scenes Editor: Al Benoit Colourist: Mikey Pehanich Flame Lead: Randy McEntee Flame Artist: Johnny Freeman Audio House: Antfood ECD/Composer: Wilson Brown Audio Technical Director/Lead Composer: John Dalton Harts Lead Producer: Yuta Endo Composer: Spencer Casey, Bennett Eiferman Senior Producer: Trevor Haimes Web Agency: WILD Concept & Art Direction: Thomas Lichtblau, Matthias Mentasti Web Design: Manuel Haring Web Developer: Moriz Büsing, Stefan Kernjak Web Producer: Thomas Ragger, Suzana Orsolic, Melissa Graf Media Agency: Cossette Media Client: Le Club AccorHotels
Winning Website: vimeo.com/user13084060/review/287494374/688cc23a8e
Winning Entry: vimeo.com/user13084060/review/287494374/688cc23a8e
Seeker is a first-of-its-kind travel planning tool that measures biometric and behavioural reactions to understand where your heart truly wants to go. The live experience tests affinity for travel motivators measured through heart rate, levels of stress/calm, and brainwaves. Data is animated in real-time into portraits of personality, as unique as a fingerprint suggesting bespoke destinations. An online version of “Seeker” mirrors the live event using the webcam to monitor heart rate.