Flying Chickens

Entire Online Campaign

2022

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: McCain Foods Canada, Matt Kohler, Mike Embir, Kathryn Miskell, Lily Devins, Nadia Eghbali, Matt Higgs Chief Creative Officer: Aaron Starkman Executive Creative Director: Leia Rogers Associate Creative Director: Grace Cho, Cam Spires Creative Director: Karine Doucet Writer: Cam Spires Art Director: Grace Cho Chief Strategy Officer: Sean McDonald Planning Director: Darren Yada Strategist: Sam Massooleh Producer: Eliza Nowack, David Fraser-Winsby Production House: Anthill Films Executive Producer: Ian Dunn Director of Aerials: Colin Jones Cinematographer: William Biname Director: Cam Spires, Grace Cho Line Producer: Mack Stannard Post-Production House: PostPro Media Editor: Julia Hostetler 2D/3D Artist: Mathew Hayashi, Cory Clarkson, Austin Wendenburg Grading: Julia Hostetler Audio House: Wave Productions Ltd. Engineer: Dave Gaudet Group Account Director: Sarah Riedlinger Account Manager: Melissa Luk Strategic Communications Lead: Meredith Montgomery Account Director: Sara Lemmermeyer PR Coordinator: Kaitlyn Vian

To prove that Nuggs really can improve on nature, we engineered flying robot chickens and set them loose on the city. After seeding footage of the creatures on social, the videos went viral across all popular social channels and incited a furious online debate about the birds' origin. At the very height of speculation, we revealed Nuggs was behind the stunt all along.