Consumer Direct Mail/Media Insert - Single
Winner: UNION Chief Creative Officer: Lance Martin Creative Director: Rica Eckersley, Adam Thur Art Director: Adam Thur Copywriter: Rica Eckersley, Jennifer Canham Managing Director: Catherine Marcolin Strategist: Maxine Thomas Director of Strategy: Josh Hansen VP of Integrated Production: Jennifer Dark Account Director: Kristine Lafreniere Account Manager: Beatrice Dauphinais-Bourque Client: Interval House Boxes Printer: CJ Graphics Tampon sleeves printer: Clockwork Productions
If a woman’s abuser finds out that she is trying to leave, her life is at risk. So Interval House created Freedom Tampons. Each tampon has life-saving information printed right on it, and comes in a resealable package. It’s all the information a woman needs to leave, in the one place a man would never look.