Entire Advertising Campaign
Winner: Cossette Global Chief Creative Officer: Peter Ignazi, Carlos Moreno Group Creative Director: Jon Freir Associate Creative Director/AD: Spencer Dingle Associate Creative Director/CW: Jordan Hamer Art Director: Tyler Robitaille Copywriter: Ellen Porteous Senior Designer: Eric Wood Agency Producer: Erica Metcalfe Strategist: Jeff McCrory Account Executive: Vallerie Traitses VP, Client Lead: Sarah Jue SVP, Managing Director: Kathy McGuire Senior Digital Project Manager: Jeff Maynard Production Manager: Dawn-Marie Mills Studio Director: Raquel Mullen Senior Re-Toucher: Trevor Gauthier Production Artist: Barry Kent Senior Director, Communications: Stacey Masson External Communications Manager: Kali Pearson Production House: Circle Productions Director: James Haworth Director of Photography: Stuart Campbell Line Producer: Amanda Field Executive Producer: Karen Tameanko, Stephanie Pennington Development Executive: Laurence Payne Editing Company: Saints Editorial Editor: Melanie Hider Online/Transfer Facility: The Vanity Colourist: Andrew Exworth VFX Artist: Kaelem Cahill Casting: Mann Casting Casting Director: Steven Mann Audio House: Berkeley Inc. Audio Engineer: Jared Kuemper Photography: Rodeo Production Photographer: Raina & Wilson Food Stylist: Noah Witenoff Media Agency: OMD Canada Client: McDonald's Restaurants of Canada Ltd.
Friends Wanted is a whole new hiring philosophy, focused on making McDonald’s a place for friends to apply, interview, and work together. It launched with a series of online films about two employees who are friends at work, and outside it. Other elements encouraged friends to apply together, including in-restaurant materials such as a tray liner printed with a pair of application forms. We even updated their online application form with space for friends to apply together.