Frill Blaster Pro
Art Direction - Single
john st., Toronto, ON
Ad Agency: john st. Client: Loblaw Companies Ltd., No Frills Chief Creative Officer: Cher Campbell Creative Director: Jess Willis Art Director: Xiang Zheng Copywriter: Emma Lorenzi Associate Creative Director: Alex Manahan, George Lin Designer: Carol Hung Executive Producer: Matthew DeWaal Producer: Danielle Lloyd, Alexandra Ungureanu EVP, Account Management: Allison Ballantyne Business Lead: Christy Cusack Account Supervisor: Ariel Segal, Kelly Brennan Chief Strategy Officer: Megan Towers Strategy Director: Colin Carroll Game Production: Relish Interactive Banana Controller Fabrication: wonderMakr Audio House: SNDWRx
No Frills made the first video game about grocery shopping. Acting like a game publisher vs. a grocery store, we launched this year's promotion with an innovation of our own — the Frill Blaster Pro. Paying homage to nostalgic tech, we used capacitive touch and parts found in the produce aisle to turn bananas into a fully functional video game controller. Product nomenclature and packaging mirrored the 8-bit game's retro aesthetic, and even included a zero-waste, post-play banana bread recipe.