Point-of-Purchase/In-Store Ad or Promotion - Single
Rebecca Lyon (Zulu Alpha Kilo)
Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Allen Oke Associate Creative Director: Noel Fenn, Andrew Caie Art Director: Lisa Phuong Writer: Coleman Mallery Illustrator: Nabil Elsaadi Studio Artist: Brandon Dyson, Greg Heptinstall Agency Producer: Kari Macknight Dearborn, Laura Dubcovsky Group Account Director: David Tremblay Client: Harley-Davidson Canada, Jay Owen, Vesa Mikkola Printing Company: Flash Reproductions
The end of October is generally known for two things. The first being Halloween. The second is the end of riding season for most motorcycle owners. Knowing this, we developed a unique retail initiative for Harley-Davidson that coincided with these special dates. The idea was to promote Harley-Davidson Genuine Parts and Merchandise with a Halloween theme tied into it.