Petal Paint

Point-of-Purchase/In-Store Ad or Promotion - Series

2018

Leo Burnett Toronto/Sri Lanka

In Sri Lanka, flowers signify the impermanence of life. Their purpose is to be presented as an altar offering. But due to the high volume of daily worshippers, these flowers get discarded within minutes. This results in millions of fresh flowers being wasted daily. By extracting the pigment contained in these temple flower, we created Petal Paint. A range of safe, long-lasting paints and used them for the creation and restoration of temple art.

Company: Leo Burnett
Chief Creative Officer: Mark Tutssel, Judy John
Managing Director: Ranil De Silva
Chief Executive Officer: Arosha Perera
Executive Creative Director: Anthony Chelvanathan, Rajdeepak Das, Lalindra Nanayakkara
Director, Publicis Sri Lanka: Selonica Perumal
Senior Creative Director: Athula Kathriarachchi
Associate Creative Director: Nikhila Dissanayake
Art Director: Janath Gamage, Anthony Chelvanathan, Athula Kathriarachchi
Designer: Anthony Chelvanathan, Janath Gamage
Senior Copywriter: Anusha Wijeyeratne, Thuthi Gunawardena, Appanna Chetranda
Director, Broadcast & Photography Production: Jude Benedict
Senior Manager, Brand Planning: Surani Perera
Head of Operations: Mehnaz Ilhamdeen
Print Producer: Gord Cathmoir
Group Head, Digital Art Production: Dennis Mather
Director, Arc Worldwide: Wasim Akram
Executive Agency Producer: Franca Piacente
Group Head, Broadcast Production: Eranga Hemajith
Illustrator: Chathuranga Gamage
Editor: David Nakata
Group Head, Creative Services: Tara Ramanayake
Studio Artist: Robin Osmond
Photographer: Jehan Adahan, Mike Tjioe
Post-Production Company: 24 Frames Ltd, Strawberry Films
PR Agency: MSL Group Sri Lanka
Media Agency: Starcom Worldwide Sri Lanka
Client: JAT Holdings