Petal Paint

Point-of-Purchase/In-Store Ad or Promotion - Series


Leo Burnett Toronto/Sri Lanka

Company: Leo Burnett Chief Creative Officer: Mark Tutssel, Judy John Managing Director: Ranil De Silva Chief Executive Officer: Arosha Perera Executive Creative Director: Anthony Chelvanathan, Rajdeepak Das, Lalindra Nanayakkara Director, Publicis Sri Lanka: Selonica Perumal Senior Creative Director: Athula Kathriarachchi Associate Creative Director: Nikhila Dissanayake Art Director: Janath Gamage, Anthony Chelvanathan, Athula Kathriarachchi Designer: Anthony Chelvanathan, Janath Gamage Senior Copywriter: Anusha Wijeyeratne, Thuthi Gunawardena, Appanna Chetranda Director, Broadcast & Photography Production: Jude Benedict Senior Manager, Brand Planning: Surani Perera Head of Operations: Mehnaz Ilhamdeen Print Producer: Gord Cathmoir Group Head, Digital Art Production: Dennis Mather Director, Arc Worldwide: Wasim Akram Executive Agency Producer: Franca Piacente Group Head, Broadcast Production: Eranga Hemajith Illustrator: Chathuranga Gamage Editor: David Nakata Group Head, Creative Services: Tara Ramanayake Studio Artist: Robin Osmond Photographer: Jehan Adahan, Mike Tjioe Post-Production Company: 24 Frames Ltd, Strawberry Films PR Agency: MSL Group Sri Lanka Media Agency: Starcom Worldwide Sri Lanka Client: JAT Holdings

In Sri Lanka, flowers signify the impermanence of life. Their purpose is to be presented as an altar offering. But due to the high volume of daily worshippers, these flowers get discarded within minutes. This results in millions of fresh flowers being wasted daily. By extracting the pigment contained in these temple flower, we created Petal Paint. A range of safe, long-lasting paints and used them for the creation and restoration of temple art.