Sport Chek-Do Not Attempt

Over 30 Seconds - Single

2018

Anomaly
t: 647-547-3440
e: tor_awards@anomaly.com
w: anomaly.com

In order to cut through the clutter of feel-good Olympics campaigns from other marketers, Sport Chek partnered with the Emmy Award-winning VFX House Elastic to highlight the dangers of the Winter Olympics. On the eve of the 2018 Olympic Winter Games, Sport Chek disrupted the broadcast of the Opening Ceremony with a ‘Disclaimer’ that delved into the high-risks athletes face during competition.

Company: Anomaly
Executive Creative Directors: Dave Douglass, Pete Breton
Writer: Matthew Donne
Art Director: Richard Brown
CEO: Franke Rodriguez
Managing Directors: Candace Borland, Linda Carlson, Jennifer Sofio Hall
Account Supervisor: Kait Babin
Account Director: Karim Tubbeh
Account Executive: Caitlin Croley
Planners: Paul Lipson, Jordanna Tannenbaum, Alex Avendano
Agency Producer: Megan Flett
Designers: Tim Chuang, Felix Soletic, Carlo Sa, Mert Kizilay
Production Company: 7thfl
Photographer: Viktor Radiks
Cinematographer: Kyle Topping
Camera/Lighting: Kyle Topping, Viktor Radiks
Editing Company: Elastic
Design Studio Creative Director: Duncan Elms
Storyboards: Lance Leblanc
Animators: Thomas McMahan, Matthew Shadis, Jip Jeong, Mark Feldman, CJ Cook, Viraj Ajmeri, Alex Silver, Lucy Kim
Editors: Andrew Young, Pascal Leister
Modelers: Joe Paniagua, Rie Ito, Mike Kash
Rigging/Animation: Josh Dyer
Producer: Michael Ross
Executive Producer: Luke Colson
Head of Production: Kate Berry
Sound Design Company: Berkeley Studios
Sound Engineer: Jared Kuemper
Clients: Paul Flinton, Erika DeHaas, Sarah Major, Ian King, Matt Schwartz, Tony Johansson
Agency Network: MDC Partners
PR Agency: Weber Shandwick
Media Agency: touche!

Winning Entry: vimeo.com/259227071