Give a sit

Experiential/Event - Single


Rethink, Toronto/Montreal/Vancouver
w: rethinkcanada.com

Ad Agency: Rethink Client: PROCURE Chief Creative Officer: Nicolas Quintal Creative Director: Xavier Blais, Maxime Sauté Art Director: Edouard Coune Writer: Raph Côté Account Manager: Catherine B. Mainville Account Director: Alex Lefebvre Producer: Marie-Pière Poulin, Katia Dupuy, Alexis Dubosc, Charles Gaudreau Strategist: Suzy Truong Production Company: Nova Film Director: Julien Roy Director of Photography: Antoine Caron Post-Production: Studio Expression Technology: Cortex Technical Lead: Philippe Nadeau

We partnered with the PROCURE foundation, to create the 1st chair that allows men to give without taking out their wallets. An NFC payment terminal was integrated into the chair and collects a micro-donation each time a man sits on it.