Grayson Music - Expansion

Agency/Artist Self-Promotion - Series

2023

Grayson Music, Toronto, ON
e: info@graysonmusicgroup.com
w: graysonmusicgroup.com

Audio House: Grayson Music Chief Creative Officer: Tom Westin Composer: Andrew Austin, Davion Grayson, Igor Correia, Tom Westin, Tyson Kuteyi Chief Executive Officer: Bridget Flynn Senior Producer: Sharon Yokoyama Producer & Brand Communications: Clare McGonigle Waveform Designer: Caio Oyafuso Concept: Todd Mackie Production Company: Smile + Wave Creative Director: Chris Van Dyke Executive Producer: Shenny Jaffer Post Coordinator: Emma Todd Animation House: Think Tank Creative

Grayson Music wanted to tell the story of its expansion not only visually but also encompass the company's incredible passion for music and sound. The sound design teams in Toronto, New York & Nashville went into the field and spent countless hours recording, collecting and editing sounds that were unique to each of their cities.These sounds were then woven together to create a bespoke piece for each city. The animated representation of recorded waveforms became the playground to tell that story.