Hauler: Aisles of Glory

Digital Advertising Other - Single

2019

john st.

For the first time, No Frills shoppers can train for their next big haul with a gamified version of the in-store experience. In retro-style “no frills” 8-bit animation, players can run & jump their way through the store to collect fresh hauls, while dodging unnecessary frills. The game drove real traffic & sales in store, as players were rewarded with real PC Optimum Points. The 50M points allocated were gone in 3 days, with over 200,000 Canadians playing in the first week.

Winner: john st.
Client: Loblaw Companies Limited
Chief Creative Officer: Angus Tucker
Executive Creative Director: Cher Campbell
Writer: Robbie Percy
Art Director: Caroline Friesen
Director of Creative Technology: Joshua Richards
Chief Strategy Officer: Megan Towers
Senior Strategist: Mario Ramirez Reyes
Head of Production: Aimee DeParolis
Executive Producer, Agency: Matthew Dewaal
Agency Producer: Summer Mitterhuber
Executive Director, Design: Mooren Bofill
Design Director: Jacqueline Lane
Designer: Ming Mikaeo
Team Lead: Nick Pigott
Account Director: Lindsay Day
Account Executive: Kelly Brennan
Game Creative + Development: Relish Interactive
Arcade Unit Fabrication: wonderMakr

Winning Website: aislesofglory.nofrills.ca