Hauler: Aisles of Glory
Digital Advertising Other - Single
Winner: john st. Client: Loblaw Companies Limited Chief Creative Officer: Angus Tucker Executive Creative Director: Cher Campbell Writer: Robbie Percy Art Director: Caroline Friesen Director of Creative Technology: Joshua Richards Chief Strategy Officer: Megan Towers Senior Strategist: Mario Ramirez Reyes Head of Production: Aimee DeParolis Executive Producer, Agency: Matthew Dewaal Agency Producer: Summer Mitterhuber Executive Director, Design: Mooren Bofill Design Director: Jacqueline Lane Designer: Ming Mikaeo Team Lead: Nick Pigott Account Director: Lindsay Day Account Executive: Kelly Brennan Game Creative + Development: Relish Interactive Arcade Unit Fabrication: wonderMakr
Winning Website: aislesofglory.nofrills.ca
For the first time, No Frills shoppers can train for their next big haul with a gamified version of the in-store experience. In retro-style “no frills” 8-bit animation, players can run & jump their way through the store to collect fresh hauls, while dodging unnecessary frills. The game drove real traffic & sales in store, as players were rewarded with real PC Optimum Points. The 50M points allocated were gone in 3 days, with over 200,000 Canadians playing in the first week.