Heinz Hot Dog Pact

Ideation

2022

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Kraft Heinz Canada, Nina Patel, Daniel Gotlib, Carlos Vidanes Chief Creative Officer: Aaron Starkman Executive Creative Director: Mike Dubrick Creative Director: Joel Holtby, Natasha Michalowska Associate Creative Director: Zachary Bautista, Geoff Baillie Art Director: Zachary Bautista, Danielle Zablocki Writer: Geoff Baillie, London Choi Designer: Tulio Pinto Chief Strategy Officer: Sean McDonald Strategist: Julian Morgan Producer: Alex Butt Print Producer: AJ Merrick, Jenna Fullerton Editor: Tyler Erdelac Colourist: Emmett Maloney Studio Artist: Todd Bennett, Justin Chan Retoucher: Brad Kumar Group Account Director: Amy Greenspoon Account Director: Kai De Bryun Kops Account Manager: Allie Kennedy Audio House: Grayson Music Engineer: Brian Bernard Photographer: Rob Fiocca Printer: PrintPro Services PR Agency: Middle Child Media Agency: Carat Community Management: The Kitchen

For decades hot dog lovers have been frustrated that wieners come in packs of 10 and buns in packs of 8. The solution was The Heinz Hot Dog Pact: a rally cry for wiener and bun companies to finally make their packs even. And it worked! Wonder joined the Pact and this summer released the first ever 10-pack of buns. 10 wieners. 10 buns. Finally.