Heinz Vintage Drip

Promotional Collateral - Series

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Kraft Heinz Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Creative Director: Zachary Bautista Associate Creative Director: Geoff Baillie Writer: Geoff Baillie, Aman Soin, Brendan Scullion Art Director: Matt Dunn, Zachary Bautista, Ashley Park, Max Bingham Strategist: Julian Morgan Producer: Alex Butt Post Supervisor: Megan O’Connor, Shannon Ing Print Producer: Agnes Gilchrist, AJ Merrick Studio Artist: Brad Kumar Group Account Director: Jamie Sutherland Account Director: Kai De Bruyn Kops, David Greisman Account Supervisor: Emily Anzarouth Account Manager: Rachel Cloth Director: Nikki Ormerod Photographer: Nikki Ormerod Cinematographer: Nina Djacic Production Company: Undivided Creative Inc. EP/Line Producer: Scott Houghton Additional Photography: Nick Greaves Editor: Tyler Erdelac Online/VFX/Motion Graphics: Gimmick Studios Colourist: Ismaël Ouattara Colour: Post-Moderne Audio House: OSO Audio PR Agency: Middle Child, Zeno Group Media Agency: Carat, Starcom Printing Company: TI Group Client: Nina Patel, Megan Lang, Jacqueline Chao, Alyssa Cicero

As an industry leader in staining, Heinz has left their mark on fashion's most iconic brands for years. So we created Heinz Vintage Drip: thrifted clothes, all with Heinz ketchup stains. We partnered with thredUP, the world's largest resale platform and a pioneer in fashion sustainability to remind everyone that it's not a stain—it's a statement.