Heinz Vintage Drip

Promotional Collateral - Series

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

As an industry leader in staining, Heinz has left their mark on fashion's most iconic brands for years. So we created Heinz Vintage Drip: thrifted clothes, all with Heinz ketchup stains. We partnered with thredUP, the world's largest resale platform and a pioneer in fashion sustainability to remind everyone that it's not a stain—it's a statement.

Ad Agency: Rethink
Client: Kraft Heinz
Chief Creative Officer: Aaron Starkman, Mike Dubrick
Chief Strategy Officer: Sean McDonald
Creative Director: Zachary Bautista
Associate Creative Director: Geoff Baillie
Writer: Geoff Baillie, Aman Soin, Brendan Scullion
Art Director: Matt Dunn, Zachary Bautista, Ashley Park, Max Bingham
Strategist: Julian Morgan
Producer: Alex Butt
Post Supervisor: Megan O’Connor, Shannon Ing
Print Producer: Agnes Gilchrist, AJ Merrick
Studio Artist: Brad Kumar
Group Account Director: Jamie Sutherland
Account Director: Kai De Bruyn Kops, David Greisman
Account Supervisor: Emily Anzarouth
Account Manager: Rachel Cloth
Director: Nikki Ormerod
Photographer: Nikki Ormerod
Cinematographer: Nina Djacic
Production Company: Undivided Creative Inc.
EP/Line Producer: Scott Houghton
Additional Photography: Nick Greaves
Editor: Tyler Erdelac
Online/VFX/Motion Graphics: Gimmick Studios
Colourist: Ismaël Ouattara
Colour: Post-Moderne
Audio House: OSO Audio
PR Agency: Middle Child, Zeno Group
Media Agency: Carat, Starcom
Printing Company: TI Group
Client: Nina Patel, Megan Lang, Jacqueline Chao, Alyssa Cicero