Hellmann's Real Food Rescue
Young Blood Ent. Advertising Campaign
2019
Ogilvy Canada
t: 647-217-2811
e: brian.murray@ogilvy.com
Hellmann's Real Food Rescue is a new program we created that recovers excess food after events at Scotiabank Arena and delivers it to local food banks. In its first year, the program has already provided 70,000 meals to needy people.We launched the program August 25th by giving out free food to anyone in attendance at a sold-out stadium event. Then at halftime, we played a video to let everyone know exactly where their delicious meal had come from.
Ad Agency: Ogilvy Canada
Young Blood: Samantha Ramsay
Chief Creative Officer: Brian Murray
Copywriter: Samantha Ramsay
Art Director: Amy Fernandes
Director, Account Management: Aviva Groll
Account Supervisor: Samantha Weisbarth
Planner: Robyn Hutman
Integrated Producer: Sumit Ajwani
Head of Video Production: Eric Thompson
Client: Unilever
Director, Foods: Gina Kiroff
Brand Manager, Hellmann’s: Karlee Sommerfeld
Associate Brand Manager, Hellmann’s: Chelsea Choy
Senior Assistant Brand Manager, Hellmann’s: Andria Prada
Head, Integrated Marketing and Digital Transformation: Robin Hassan
Media Manager: Stacy Pringle
Production House: Spy Films
Director: Tamir Moscovici
Producer: Hayley Taylor
Editing House: Outsider Editorial
Editor: Chris Murphy
Music: Big Sync
Audio Production: Grayson Matthews
Media Agency: Mindshare Canada
Managing Director: Caroline Breton
Director, Planning: Andrea Miliauskas
Senior Manager, Planning: Sidra Farooqi
Associate, Planning: Richard Beriault
Director, Investment: Trevor Clark
Director, Digital Strategy: Amanda DeFields
Associate Director, Digital Investment: Robert Nolan
Mindshare - Manager, Digital Investment: Jennifer Taylor
Account Manager, Social: Nataliia Lapun
PR Agency: Edelman
Executive Vice President, BRAND Practice: Jennifer Meehan
Senior Account Director, Client Strategy: Ava Shafman
Account Director, Client Strategy: Jennifer Austen
Associate Creative Director: Scott Tavener
Senior Account Manager, Earned: Jeff Lambert
Account Manager, Earned: Erin Cochrane, Alison Palmieri
Senior Account Executive, Digital: Madison Boratto
Account Executive, Earned: Louise Hugot
F&B Lead: MLSE
Executive Chef / F&B Lead: Chris Zielinski
Strategist: Morgan Todd
Manager, Strategy: Aalum Jaffer