Hellmann's Real Food Rescue
Young Blood Ent. Advertising Campaign
Ad Agency: Ogilvy Canada Young Blood: Samantha Ramsay Chief Creative Officer: Brian Murray Copywriter: Samantha Ramsay Art Director: Amy Fernandes Director, Account Management: Aviva Groll Account Supervisor: Samantha Weisbarth Planner: Robyn Hutman Integrated Producer: Sumit Ajwani Head of Video Production: Eric Thompson Client: Unilever Director, Foods: Gina Kiroff Brand Manager, Hellmann’s: Karlee Sommerfeld Associate Brand Manager, Hellmann’s: Chelsea Choy Senior Assistant Brand Manager, Hellmann’s: Andria Prada Head, Integrated Marketing and Digital Transformation: Robin Hassan Media Manager: Stacy Pringle Production House: Spy Films Director: Tamir Moscovici Producer: Hayley Taylor Editing House: Outsider Editorial Editor: Chris Murphy Music: Big Sync Audio Production: Grayson Matthews Media Agency: Mindshare Canada Managing Director: Caroline Breton Director, Planning: Andrea Miliauskas Senior Manager, Planning: Sidra Farooqi Associate, Planning: Richard Beriault Director, Investment: Trevor Clark Director, Digital Strategy: Amanda DeFields Associate Director, Digital Investment: Robert Nolan Mindshare - Manager, Digital Investment: Jennifer Taylor Account Manager, Social: Nataliia Lapun PR Agency: Edelman Executive Vice President, BRAND Practice: Jennifer Meehan Senior Account Director, Client Strategy: Ava Shafman Account Director, Client Strategy: Jennifer Austen Associate Creative Director: Scott Tavener Senior Account Manager, Earned: Jeff Lambert Account Manager, Earned: Erin Cochrane, Alison Palmieri Senior Account Executive, Digital: Madison Boratto Account Executive, Earned: Louise Hugot F&B Lead: MLSE Executive Chef / F&B Lead: Chris Zielinski Strategist: Morgan Todd Manager, Strategy: Aalum Jaffer
Hellmann's Real Food Rescue is a new program we created that recovers excess food after events at Scotiabank Arena and delivers it to local food banks. In its first year, the program has already provided 70,000 meals to needy people.We launched the program August 25th by giving out free food to anyone in attendance at a sold-out stadium event. Then at halftime, we played a video to let everyone know exactly where their delicious meal had come from.