Small Business Advertising - Single
Winner: Rethink Creative Director: Leia Rogers, Hans Thiessen, Ian Grais, Chris Staples Art Director: Dosh Osholowu, Ashley Visvanathan Writer: Daniel DeBacker, Ella Dalling Account Director: Lindsay Magrane Account Manager: Shelby Stefaniuk Director of Photography: Bill Hawley, Brian Ceci, Eric Arnold, Dosh Osholowu Editor: Alijah Monckton Producer: Scott Russell, Karen Lai Strategist: Aliz Tennant, Darren Yada, Samantha Cheng Amplification Coordinator: Brett Young 3D Printing: Ken Malley Printing Company: Digitech Printing Ad Agency: Rethink Client: Earth Paws Pet Products Inc.
Hundreds of pets die each summer due to owners leaving them inside vehicles, which can reach temperatures of 70 degrees Celsius on a warm day, even with a window cracked. Earth Paws is a Canadian company that makes treats for pets from natural ingredients and are free from preservatives. Using one of its recipes, the brand released a new line of dog treats called Hot Hounds, all of which were baked inside a car on a hot summer day.