The Mind-Reading Billboard

Offline Digital - Single



Company: lg2 Creative Director: Luc Du Sault Copywriter: Camille Gagnon Director: David Poulin Technical director and programmer: Mathieu Tremblay, François Couderc, Jérémie Pelletier Art Director: Camille Gagnon Mac Artist: Marie-Eve Roussy, Sylvain Grégoire Account Manager: Tania Pons Kilfoil Media Agency: Astral Affichage Production Manager: Julie Pichette Engineer: Quatro Design

Winning Entry:

A few weeks before the event, the Festival de magie de Québec surprised passersby with a mind-reading billboard. In a digital bus shelter in downtown Quebec City, Canada, an animated panel reproduced a classic magic trick by guessing the playing card chosen by passers with the help of MAGICAL technology.