Ignite Change

Art Direction

2022

Wunderman Thompson Canada, Toronto, ON
w: wundermanthompson.com

Chief Creative Officer: Ari Elkouby Design Director: Mike Butler Editor: John Collucci Associate Creative Director: Kyle Carpenter Producer: Jennifer Cotton, Sarah Lasch, Eric Thompson Client Service Director: Scott Miskie Planner: Alec Pavlich Art Director: Alison MacVean VP, Director of Planning: Matt Ball Client: Brunico Communications, Mary Maddever, Scott Malloch, Tim Davin, Natalya Chernova

The Shopper Innovation & Activation Awards was seeking a new identity to reflect the type of work they celebrate in their annual award show dedicated to the best marketing programs that engage customers and drive lasting change for Canadian brands. The organizing idea was Ignite Change which wove itself into the identity for the award show, programming and the trophy.