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IKEA: Bedtime

Entire Advertising Campaign

2019

Katherine Duerdoth (Rethink)
w: rethinkcanada.com

Winner: Rethink Client: IKEA Canada Creative Director: Aaron Starkman, Christina Yu, Chris Staples, Ian Grais Art Director: Zachary Bautista Writer: Andrew Chhour Producer: Shelby Spigelman Strategy: Sean McDonald Strategist: Stacy Ross Production Company: FRANK Director: Rodrigo Garcia Saiz Editor: Brian Williams Assistant Editor: Paula Hicks Director of Photography: Chris Mably Executive Producer: Danielle Kappy Line Producer: John Barreiro Post-Production: Saints Editorial Online Editor: Andrew Rolfe On-Line: Fort York VFX Grading: Alter Ego, Wade Odlum Audio House: Vapor RMW Audio House Producer: Ted Rosnick Engineer: Art Mullin Account Director: Sarah Riedlinger Account Manager: Marie Lunny, Daniel Riggi Media Agency: Jungle Media Ad Agency: Rethink

When people stayed up late to watch YouTube videos, we created targeted ads telling them to go sleep.

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