Viral/Social - Single
To celebrate Pride, drag queens made stunning outfits, not out of clothes but out of IKEA products. This is DRÄG: a celebration of LGBTQ+ pride and it’s beautiful possibilities. Because being yourself makes beautiful things happen.
Company: Rethink Client: IKEA Creative Director: Aaron Starkman, Ian Grais, Chris Staples Art Director: Skye Deluz Writer: Kyle Simons Strategist: Hannah Newport Amplification Strategist: Aliz Tennant Broadcast Producer: Heather Blom, Anne Marie Martignago Production Company: R+D Productions Director: James Cooper Editor: Stephen Parker Director of Photography: Istoica Line Producer: Arnika Tamatoa Post-Production: R+D Productions On-Line: Stephen Parker Grading: Alter Ego Account Director: Sarah Riedlinger, Caleb Goodman, Marie Lunny Account Manager: Becky Rudson