IKEA Window Shopping

Out-of-Home - Series

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: IKEA Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Creative Director: Joel Holtby, Zachary Bautista Associate Creative Director: Geoff Baille Writer: Geoff Baille Art Director: Zachary Bautista Strategy Director: Shereen Ladha, Jay Fleming Group Account Director: Kiara Wilson Account Director: Megan Christopher, Tracey Cronin Account Supervisor: Erica Francis Account Manager: Chaityadeep Singh Mainee Print Producer: AJ Merrick Integrated Producer: Terri Winter Production Company: Undivided Creative Inc. Director: Jeremy Thompson Director of Photography: Jeremy Thompson Producer: Christa Lindsay Studio Artist: Brad Kumar, Todd Bennett, Justin Chan, Stephanie Sherwood, Nabil Elsaadi Editor: Tyler Erdelac Printing Company: ProPrint Services Colourist/VFX: Hardave Grewal, Dan McCarthy Audio House: Vapor Music Music Director: Ted Rosnick Audio Producer: Kailee Nowosad Casting: Groundglass Casting, Faces and Places Talent Agency Media Agency: Carat Digital Performance Strategist: Kevin Martins Client: Johanna Andrén, Jordan Sequeira, Brooke Lougheed, Lisa Huie

To help people living in small downtown spaces, we created a media model that gave back to the city. Instead of spending money on billboards, we turned real homes (with real people living inside) into IKEA showrooms. Unlike a traditional installation or advertisement, utilizing real Toronto homes with real people enabled IKEA to highlight a wide breadth of lifestyles, while showing people how to make the most of their small spaces.