Experiential/Digital Engagement - Single
Wunderman Thompson Canada, Toronto, ON
Chief Creative Officer: Ari Elkouby Art Director: Raj Gupta Copywriter: Angeline White Producer: Jennifer Cotton Account Director: Mike Davidson Editor: John Collucci VP, Director of Planning: Matt Ball Client Service Director: Scott Miskie Planner: Arielle Peters, Barbara Jung Technical Director: Tim Voet Developer: Kevin Tam Project Coordinator: Shahana Zaib Audio House: Pirate Toronto Sound Production: Vanya Drakul Audio Producer: Chris Tait PR: Hill+Knowlton Strategies Motion Graphics Artist: Joacim Svedlund Client: Royal Canadian Legion, Freeman. Chute, Dion Edmonds, Jessica Kovar, Leah O'Neill, Nujma Bond Colourist: Studio Feather Studio: Arduinna Silva Studios
We created a series of 100 purchasable NFTs called The Immortal Poppy which are 3D replicas of real poppies picked from the iconic Flanders Fields in Belgium – the birthplace of this enduring icon. Each NFT poppy has the names of all 118k fallen Canadian soldiers digitally engraved on its petals as well as a virtual cenotaph.