Inflation Cookbook
Artificial Intelligence Campaign
2023
Dentsu Creative Canada, Toronto, ON
w: dentsucreative.com
Chief Executive Officer: Stephen Kiely Chief Creative Officer: Jordan Doucette Chief Strategy Officer: Rafik Belmesk Managing Director: Dimitra Georgakis Client: SkipTheDishes, Melanie Fatouros-Richardson, Kristen McGuey Global Chief Creative Officer: Fred Levron Vice President: Kevin McHugh Executive Creative Director: Ryan Paterson, Maxime Sauté Associate Creative Director: Nathan Styles, Megan Kras, Alisson Laschuk Copywriter: Ryan Paterson, Megan Kras Art Director: Maxime Sauté, Nathan Styles, Logan Cipparone, Jason Yurichuk, Kaycee Diaz, Louise Delfin, Burak Ozcan Global Executive Creative Producer: John Bleeden Global Awards Director: Jayme Blasko Studio Operator: Kristie Filipp Producer: Jordan Kentris, Kateryna Hrycak, Josh Malone Project Manager: Sarah Ng, Stephanie Chu, Andreia Mello Head of Technology: Walter Flaat, Michael Balders UX/UI Lead: Kateryna Hrycak, Joe Brown UX Designer: Susan Luc Proofreader: Tessa Wolvekamp, Chloe Nadeau, Mourad Bouaziz, Marie-Luce St-Jean Public Relations: Kate Dubrocki, Pomp & Circumstance, EGS Operations Director: Thiago Winkler Project Director: Aline Bof Interactive Architect: Victoria Aiello UI Designer: Bruna Cardoso Slaviero Mobile Developer: Mariana Andrade Front End Developer: Victoria Duarte Senior Front End Developer: Michael Aliendro Senior Back End Developer: Juares Sipert Lead Front End Developer: Daiane Oliveira Lead Back End Developer: Felipe Sacramento Product Owner: Isabella Bof Product Manager: Ketlin Marques Quality Assurance: Rodrigo Lehnen Post-Production: Nathan Dharamshi Editorial: Saints Editorial Editor: Nick Coleman Executive Producer: Mackenzie Goodwin Motion Designer: Mary Dury, Matt Greenwood Audio House: Grayson Music Audio Producer: Kelly McKluskey
Winning Website: inflationcookbook.com
Inflation Cookbook is a digital grocery shopping tool that tracks real-time food pricing to help Canadians get inflation out of their cart. It addresses the complex challenge of price volatility by harnessing real-time data tracking weekly price fluctuations of 400+ key ingredients across retailers at 80+ locations nationwide.