It's Hard to Read

PSA/Charity Digital Advertising - Single

2021

DentsuMcGarryBowen, Montreal, QC

Client: Dyslexia Canada, Christine Staley, Anna Ashbarry CEO: Stephen Kiely Creative Chair: Stephen Kiely Chief Creative Officer: Rich Pryce-Jones Creative Director: Julien Thiry, Michael Aronson, Lyranda Martin-Evans, Travis Crowdy Art Director: Marylene Comeau, Logan Gable, Olivier Ventura, Amber Arezes Copywriter: Graeme Campbell, Patrice Daigneault, Chloe Nadeau Head Of Production: Kristie Filipp Producer: Vanessa Gervais, Fanny Quenneville, Rajesh Bhalsod, Filip Wantuch Web Developer: Kyle Crystal, Anthony Pilger Managing Director: Dimitra Georgakis, Caley Erlich Account Supervisor: Sloan Baron Strategist: Kevin McHugh Media: John Foley Executive Director: Christine Staley Communications and Outreach Manag: Anna Ashbarry Audio/Music House: Lamajeure Audio Engineer: Mathieu Morin Photographer: Francois Olivier

Dyslexia Canada's It's Hard to Read Campaign launched the World's Hardest-to-Read Website and rewrote popular children's stories as complicated nightmares in radio, print, and OOH, using the tag line: When you're dyslexic, no story is simple. The bilingual immersive awareness campaign is a first for Dyslexia Canada educating Canadians about the truth around Dyslexia and driving interest and donations, delivering over 65 million impressions coast to coast.