Ka'Wine & Dine

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w: rethinkcanada.com

Winner: Rethink Client: Raptors Republic Creative Director: Mike Dubrick, Joel Holtby, Aaron Starkman, Christina Yu, Chris Staples, Ian Grais Designer: Jake Lim Art Director: Joel Holtby Writer: Mike Dubrick Developer: Brad Stapleton Strategy: Sean McDonald Producer: Wes Schyngera, Narine Artinian, Erica Metcalfe Illustrator: Brandon Metcalfe Account Manager: Scott Lyons, Sara Lemmermeyer, Rob Jankowski Head of Marketing: Adam Robles

Ka’Wine and Dine—an initiative where Toronto restaurants place a badge in shop windows, pledging to give Kawhi Leonard free food for life if he re-signs with the Raptors. The campaign leveraged Instagram as a central hub for awareness and promotion, and also included KawineAndDine.com where businesses could download and print stickers for free.