Ka'Wine & Dine
Shoe-String Budget Advertising - Single
Katherine Duerdoth (Rethink)
Winner: Rethink Client: Raptors Republic Creative Director: Mike Dubrick, Joel Holtby, Aaron Starkman, Christina Yu, Chris Staples, Ian Grais Designer: Jake Lim Art Director: Joel Holtby Writer: Mike Dubrick Developer: Brad Stapleton Strategy: Sean McDonald Producer: Wes Schyngera, Narine Artinian, Erica Metcalfe Illustrator: Brandon Account Manager: Scott Lyons, Sara Lemmermeyer, Rob Jankowski Head of Marketing: Adam Robles
Ka’Wine and Dine—an initiative where Toronto restaurants place a badge in shop windows, pledging to give Kawhi Leonard free food for life if he re-signs with the Raptors. The campaign leveraged Instagram as a central hub for awareness and promotion, and also included KawineAndDine.com where businesses could download and print stickers for free.