KFC Street Fighter

Social Streaming - Series

2023

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Partner, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Executive Director of Development: Shannon Miller Associate Creative Director: Hemal Dhanjee, Steve Lerullo Writer: Hemal Dhanjee Art Director: Steve Lerullo Group Account Director: Alex Karayannides Senior Strategist: Lyndsey Westfall EP, Producer: Clair Galea Editor: Marcus Barrie PR Agency: Narrative Account Director: Daliah Marsons Media Agency: Wavemaker Senior Media Planner: Blanca Gamez Associate Director: Daniel Balment Client: KFC

On June 23rd, 2023 Street Fighter 6 launched with a new character creation tool called Recipes. But recipes have always been a part of KFC's DNA. So, while big brands like Onitsuka Tiger and Chipotle paid to be official sponsors, KFC hacked its way into the game for $0. All by creating a secret recipe of our own (Chef Colonel Sanders) and incentivizing gamers to turn their attack combos into KFC combos.