Les Producteurs de lait du Québec – Oreo

Consumer Print - Single


lg2, Montreal, QC
w: lg2.com

Client: Les Producteurs de lait du Québec Vice-President, Executive Creative Director: François Sauvé Copywriter: Guillaume Bergeron Art Director: Marc Guilbault, Patrick Rochon Strategist: Philippe Goudreault Vice-President, Account Services: Marie-Christine Cayer Account Manager: Joannie Bélanger Account Coordinator: Camille Breton Account Director: Karine Payette Project Manager: Mélanie Thérien Print Producer: Mélissa Brisson Studio Operator: Frédéric St-Denis Mac Artist: Joannie Évrard Media Agency: Touché!

A magazine ad that reminds readers that a glass of milk pairs solidly with an Oreo cookie. In fact, they are almost inseparable! To underscore this point, the pages were stuck together slightly, obliging the reader to apply a little force to separate them – the same effort it takes to separate an Oreo cookie for real.