Letters Home

Promotional Collateral - Series

2023

Zulu Alpha Kilo, Toronto/Vancouver/New York

During the World Wars, millions of letters were sent home to Canada from soldiers fighting overseas. Many were undelivered. The Royal Canadian Legion, together with HomeEquity Bank, are connecting current homeowners to the sacrifices of the past by sending replicas of many of these letters to their original addresses in 29 cities across Canada. You can also find letters delivered near your home at Letters-Home.ca.

Chief Creative Officer: Zak Mroueh
Executive Creative Director: Brian Murray
Creative Director: Vic Bath, Dan Cummings
Art Director: Vic Bath, Michael Romaniuk
Copywriter: Dan Cummings, Marco Buchar
Associate Creative Director: Michael Romaniuk, Marco Buchar
Design Director: Damian Simev
Designer: Ana-Marija Vlahovic, Jackman Chiu
Agency Producer: Ola Stodulska, Tim Lynch, Sarah Lasch
Account Team: Lauren Boultwood, Samantha Tang
Strategy Director: Maxine Thomas
Client: HomeEquity Bank, Royal Canadian Legion; Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Jack Wilson, Saad Sharfuddin
Media Agency: OMD
Media Team: Dwayne Mataseje, Mitchell Cornelisse
Media Agency: iQuanti
Media Team: Ishita Aggarwal, Bindiya Jiwani
PR Agency: Weber Shandwick
PR Team: Jennifer Wasley, Adam Bornstein
Production Company: Zulubot
Director: Dan Cummings
Researcher: Chris Greenberg
Production House Producer: Ben Bentivegna, Colleen Allen
Post-Production Company: Zulubot
Editor: Jessie Posthumus
Colour Grading: Felipe Chaparro
Motion Graphics Artist: Miguel Natividad
Recording Engineer: Dino Cuzzolino
Photographer: Noah Mroueh
Senior Developer: Jake Edwards