Letters Home

Corporate Responsibility Campaign

2023

Zulu Alpha Kilo, Toronto

Chief Creative Officer: Zak Mroueh Executive Creative Director: Brian Murray Creative Director: Vic Bath, Dan Cummings Art Director: Vic Bath, Michael Romaniuk Copywriter: Dan Cummings, Marco Buchar Associate Creative Director: Michael Romaniuk, Marco Buchar Design Director: Damian Simev Designer: Ana-Marija Vlahovic, Jackman Chiu Agency Producer: Ola Stodulska, Tim Lynch, Sarah Lasch Account Team: Lauren Boultwood, Samantha Tang Strategy Director: Maxine Thomas Client: HomeEquity Bank, Royal Canadian Legion; Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Jack Wilson, Saad Sharfuddin Media Agency: OMD Media Team: Dwayne Mataseje, Mitchell Cornelisse Media Agency: iQuanti Media Team: Ishita Aggarwal, Bindiya Jiwani PR Agency: Weber Shandwick PR Team: Jennifer Wasley, Adam Bornstein Production Company: Zulubot Director: Dan Cummings Researcher: Chris Greenberg Production House Producer: Ben Bentivegna, Colleen Allen Post-Production Company: Zulubot Editor: Jessie Posthumus Colour Grading: Felipe Chaparro Motion Graphics Artist: Miguel Natividad Recording Engineer: Dino Cuzzolino Photographer: Noah Mroueh Senior Developer: Jake Edwards

During the World Wars, millions of letters were sent home to Canada from soldiers fighting overseas. Many were undelivered. The Royal Canadian Legion, together with HomeEquity Bank, are connecting current homeowners to the sacrifices of the past by sending replicas of many of these letters to their original addresses in 29 cities across Canada. You can also find letters delivered near your home at Letters-Home.ca.