Public Service/Charity - Single
Maria Gonzales (UNION Advertising Canada LP)
Winner: UNION Chief Creative Officer: Lance Martin Creative Director: Rica Eckersley, Adam Thur Art Director: Adam Thur Copywriter: Rica Eckersley Managing Director: Catherine Marcolin Director of Strategy: Josh Hansen VP, Integrated Production: Jennifer Dark Producer: Kelly Mark, Nadia Dunn Account Director: Olivia Damiani Account Coordinator: Bianca LaPenna Cinematographer: Jonathan Lajoie Director, Digital Production: Jan Kanhai Innovation Manager: Jordan Shaw Developer: Qisong Chen Post-Production Company: Married to Giants Editor: Kyle McNair PR Agency: Jumpstart Communications Client: Get REAL Movement
In 2018, the Ontario government banned LGBTQ education from schools. We responded by creating LGBTQR Codes, which turned students into secret teaching tools. Scanning a code led to a mobile site containing extensive LGBTQ resources. This campaign put the power of LGBTQ education in students' hands.