Life, on Purpose

Editing Video - Single

2023

Cossette, Toronto, ON
w: cossette.com

Ad Agency: CossetteExecutive Creative Director: Anthony Atkinson Creative Director: Dana Ciani, Alyssa Graff Associate Creative Director Design: Chelsea Palmer Brand Designer: Paula Dopuda Senior Strategy Director: Robyn Hutman Head of Strategy: Max Keane Business Director: Aline Cleve Group Business Director: Carleigh Hogg VP, Business Lead: Tyler Robson Director, Broadcast & Content Production: Liana Rico Director, Print Production: Dawn-Marie Mills Senior Retouching Director: Trevor Gauthier Sr. Retoucher: Hailey Williams Sr. Studio Lead: Shireen Kok Production Company: Arthouse Agency Producer: Natalie Frenkel Production Manager: Marina Sulmona Production Assistant: Sabrina Patail Photographer: Hollie Fernando 1st Photo Assistant: Luke Fullalove 2nd Photo Assistant: Dustin Parr Digital Technician: Eric Brazier Camera Operator: Tommy Matejka Assistant Camera: Juli Zäll Production Company: Twenty Twenty Agency Executive Producer: Tom Gallagher MUA for Margaret Atwood: Jodi Urichuk Hair Stylist for Margaret Atwood: Helen Kenny HMUA for Rupi Kuar: Mahsa Sajadi Wardrobe Stylist: Jaclyn Bonavota, Amber Watkins Wardrobe Assistant: Hailey Uens Prop Stylist: James Reiger Location Scout & Manager: Stephen Connor Driving PA: Kahma Missinga Printing Company: Labyrinth Photographic Printing Hand Printing: Camilla Smart Post-Production Company: Nimiopere Editor: Raj Ramnauth Additional Editing: Leah Lalich Assistant Editor: Laura Corredor, Hannah Stone Executive Producer: Julie Axell, Paula Hicks Audio House: Berkeley Inc. Creative Director: Jared Kuemper Engineer: Tyler Young Executive Producer: Tyna Maerzke Online Artist: Dan Margules, Charles Marchand Client: Indigo CEO: Peter Ruis President: Andrea Limbardi Chief Creative Officer: Gustaf Törling VP, Marketing: Alison Lawler-Dean Director, Marketing: Kate Gregory

Indigo came to us with their new brand platform, Life, on purpose which aims to inspire Canadians to see what happens when they stop chasing what they should do and start pursuing things that matter to them. We were tasked to launch this notion to consumers and to inspire them to follow suit. Instead of telling people what Life on Purpose meant, we illustrated the idea through a groundbreaking example. We presented iconic Canadian culture shapers (like Rupi Kaur and Margaret).