Living Radars

PSA/Charity Advertising - Single


lg2, Quebec, QC
t: 418-263-8901
e: infoqc@lg2.com
w: lg2.com

Client: Société de l'assurance automobile du Québec; Patrice Letendre, Anne Marcoux Creative Director: Luc Du Sault Copywriter: Nicolas Boisvert Art Director: Camille Gagnon Planner: Alexandra Laverdière Account Director: Alexandra Laverdière Account Manager: Camille Savard Agency Producer: Isabelle Fonta Director: Olivier Labonté-Lemoyne Production Company: BLVD-Mtl Producer: Ariande Rondeau Director of Photography: Mathieu Elie, Yan Clément Post-Production Company: BLVD-Mtl Sound Production: BLVD-Mtl Sound Designer: Olivier Rivard Media Agency: Touché!

Winning Entry: youtu.be/NODKOfsoH84

In school zones, even the smallest speeding infraction can have big consequences because the victims would be children. The idea was to showcase in a surprising way that the little students would be where the speeding hit.