LOTTO MAX Dream Bars

Experiential/Event - Series

2023

FCB Canada, Toronto, ON
t: 416-483-3600
w: fcbtoronto.com

Ad Agency: FCB Canada Chief Creative Officer: Nancy Crimi-Lamanna EVP, Global Creative Partner: Danilo Boer Executive Creative Director: Cuanan Cronwright, Leo Barbosa Creative Director: Michael Morelli, Marty Hoefkes Associate Creative Director: Cody Sabatine, Joseph Vernuccio Client: Ontario Lottery and Gaming Corporation Vice President, Brand Management and Marketing: Maxine Chapman, Jenna LeBlanc Vice President, Lottery and Customer Success: Kimberly Clark Director, Marketing Communications: Yvonne Leung Marketing Communications Manager: Rochelle Menezes Senior Product Manager, Lotto Max: Melissa Finley Art Director: Franky Lo Copywriter: Patrick Gravel Chief Strategy Officer: Shelley Brown Strategy Director: Meg Siegel Senior Strategist: Allie Lochhead Producer: Adriana Laborde VP, Managing Director: Tim Welsh VP, Client Services Lead: Cynthia Roach Group Account Director: Solo Gritskiv, Sandra Hayes Account Supervisor: Jimmy Pun Production Company: Offscreen Romance Executive Producer: David Stulberg Director of Photography: Christian Flook Media Agency: MediaCom Account Manager: Shirley Zheng, Alexander Widerszpil, Adjoa Atuahene Senior Media Executive: Jason Lagance Media Executive: Jamie Ellis Assistant Media Executive: Michela Tenaglia Associate Account Manager: Akash Poojary Account Coordinator: Ishan Garg, Lisa Rahman, Emma Duggan Associate Director: Noyan Hilmi Experiential Marketing Agency: T1 Senior Account Executive: Benjamin McDonald, Lida Qanun Event Producer: Katie Hicks Account Director: Angela Giovannini Senior Brand Ambassador: Heerthanaa Periban PR Agency: Hill+Knowlton Strategies Vice President, Content + Publishing and Digital Planning: Samantha Kay Vice President, Consumer Markets: Kristy Dilbey Senior Director, Influencer Marketing: Aimée Legault Influencer Specialist: Mary Fournier Account Director, Consumer Markets: Samantha D’Sa Senior Consultant, Consumer Markets: Brooke Kelly Consultant, Consumer Markets: Alicia Oliveri

LOTTO MAX Dream Bars is the first lottery ticket that gives you a taste of the millionaire life. We turned items only millionaires can afford into ice cream bars. We partnered with leading food scientists at the University of Guelph and ice cream maker Creamery X to create authentic flavours like Rare Oil Painting, Designer Handbag, Grail Sneaker, and Private Island. Every bar was redeemable for a LOTTO MAX ticket, making it potentially the most valuable ice cream bar in history.