LOTTO MAX Dream Drop

Ideation

2022

FCB , Toronto, ON

Chief Creative Officer: Nancy Crimi-Lamanna Global Creative Partner: Danilo Boer Executive Creative Director: Cuanan Cronwright, Leonardo Barbosa Associate Creative Director: Michael Morelli, Marty Hoefkes Art Director: Jerry Yang Sr. Copywriter: Michael Carey Copywriter: Jon Dawe Chief Strategy Officer: Shelley Brown Strategy Director: Meg Siegel Strategist: Allie Lochhead Sr. Producer: Adriana Laborde VP, Managing Director: Tim Welsh VP, Client Services Lead: Cynthia Roach Group Account Director: Solo Gritskiv Account Supervisor: Jimmy Pun Agency: Mr. Saturday Creative Director: Joey Gollish Director of Operations & Marketing: J. Derek Brenzel Designer: Lucas Macrae Production Manager: Lucas Macrae Production House: Common Good Director: Christo Anesti Co-Director: Jamie Webster Producer: Farrah Khaled Executive Producer: Stefani Kouveranios, Dwight Phipps Production House: CRUEL Managing Director: Karl Bechmann Studio Director: Mac Siwocha Creative Director: Dom Lisi Account Manager: Julia Cherry Art Director: Justin Nahhas Producer: Rachael Wilson Post-Production House: Common Good Post Producer: Ainslie Thomas Editor: Red Barbaza Assistant Editor: Mikka Quinsac Audio House: Dean Vision Music Writer: Moël, Nasim Asgari, Dean Vision Singer: Moël Producer: Dean Vision Audio House: Grayson Music Executive Producer: Kelly McCluskey Sound Engineer: Brian Bernard Media Agency: MediaCom Group Account Director: Sandra Hayes Account Manager: Shirley Zheng Sr. Media Executive: Jason Lagance Media Executive: Jamie Ellis Account Supervisor, Paid Social: Ankit Malik Account Manager, Paid Social: Alexander Widerszpil Account Coordinator, Paid Social: Oleksandra Zaika Sr. Programmatic Manager: Michelle Li Programmatic Manager: Riya Raju Programmatic Coordinator: Patrick Pawlowski Associate Director, Media Partnerships: Noyan Hilmi PR Agency: Hill+Knowlton Strategies Vice President: Genna Schnurbach VP, Lead Content+Publishing, Digital Planning: Samantha Kay VP, Creative Strategy: Michelle Reagan Sr. Director, Influencer Marketing: Aimee Legault Sr. Consultant: Margaret O’Donoghue, Maryann Nasello Consultant: Emily Wilson Assistant Consultant: Amrith Padmanand Client: Ontario Lottery and Gaming Corporation VP, Lottery and Customer Success: Kimberly Clark VP, Brand Management and Marketing: Jenna LeBlanc Director, Marketing Communications: Yvonne Leung Marketing Communications Manager: Rochelle K. Menezes Sr. Product Manager, Lotto Max: Melissa Finley

LOTTO MAX Dream Drop is a fashion line collaboration with Mr. Saturday that was also the world's first wearable lottery ticket, so you can look like a million bucks and maybe win it too. Each item of clothing doubled as a year-long LOTTO MAX ticket, making it potentially the most valuable clothing line in the world.