McDonald's Moving Day 2019
Consumer Print - Single
Genevieve Goizioux (Cossette)
Winner: Cossette Client: McDonald's Restaurants of Canada Ltd. VP Design and Branding: Barbara Jacques Creative Director: Alexandre Gadoua, Patrick Michaud Art Director: Pascal Lefebvre, Guillaume St-Hilaire Copywriter: Ben Duquette Photographer: Hugo B. Lefort Retoucher: René Lachapelle Product Owner: Nancy Verdon Art Director, Content : Adéla Senous Content Strategist: Sarah Morissette
For Quebec's official moving day, McDonald's presented a campaign deployed in print, transit shelters and digital. Every year on July 1st, thousands of Quebecers wrap up their most fragile items, while every day, thousands of Quebecers unwrap preciously wrapped burgers at McDonald's. Naturally, our idea was to show that our wrapping talent could also come in handy this July 1st, while their kitchen was not fully functional.