McDonald's Moving Day 2019

Consumer Print - Single

2019

Cossette

For Quebec's official moving day, McDonald's presented a campaign deployed in print, transit shelters and digital. Every year on July 1st, thousands of Quebecers wrap up their most fragile items, while every day, thousands of Quebecers unwrap preciously wrapped burgers at McDonald's. Naturally, our idea was to show that our wrapping talent could also come in handy this July 1st, while their kitchen was not fully functional.

Winner: Cossette
Client: McDonald's Restaurants of Canada Ltd.
VP Design and Branding: Barbara Jacques
Creative Director: Alexandre Gadoua, Patrick Michaud
Art Director: Pascal Lefebvre, Guillaume St-Hilaire
Copywriter: Ben Duquette
Photographer: Hugo B. Lefort
Retoucher: René Lachapelle
Product Owner: Nancy Verdon
Art Director, Content : Adéla Senous
Content Strategist: Sarah Morissette